Wednesday, September 3, 2014

No 7. Augusta Jones

No 7.  Augusta Jones

The people behind the label

Augusta Jones presents a fresh and contemporary approach to stylish wedding gowns. The concept behind the label is beautifully designed tailored gowns with lean, clean lines. This intimate luxury boutique brand has carved a niche by consistently creating timeless pieces.  With an unusually wide range of silhouettes, fabrics, laces as well as embroideries and delicate beadwork to choose from, there are no shortage of ideas for the bride.

The first collection was launched in England in 1999 under the creative leadership of British designer Charlotte Leung. "We very much wanted to offer brides a way to work towards their own personal style." Augusta Jones was created to satisfy three basic requirements; beautiful styling; flexibility of the range to suit a variety of shapes; and a way to personalise a wedding gown. Everything a bride could wish for in a brand. Charlotte wanted to offer brides a way to shape and style every aspect of their wedding outfit, so a range of shrugs, belts and veils was added to the collection.

June Leung joined the team and brought with her a passion for art deco and period jewellery pieces to the collection - very much in evidence by the extravagant detailing found in key pieces. Setting themselves apart from the crowd, the duo decided to revert back to a more personal level to help the bride in the design of her gown. Now, Augusta Jones provide a bespoke service where each gown is individually tailored to the needs of the Bride. The growth of the label has everything to do with listening to the customer. "It is all about fine-tuning and distilling ideas. At the end of the day you have to put yourself in the bride's position... what is it that she wants from her gown? We never forget this question when putting together new lines."

Successful from the start, this young company has been awarded three British Bridal finalist awards within the first two years of introducing the label. Their work is regularly featured in Cosmopolitan Bride, In-Style Wedding, Brides, Wedding & Home, and You & Your Wedding. Augusta Jones designs are sold exclusively through selective shops in Europe, North America and Asia. The label is now available in over 100 shops worldwide.


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