Wednesday, September 24, 2014

No 20. Impression Bridal

No 20.Impression Bridal


Wedding Dresses - The Evolution:

Sometimes, to get a sense of the present, it’s best to go back to the past. As far back as I can remember, I started the business in 1986 and have been inspired by different ventures. During those years, my wedding dresses could be found at bridal stores across the country introducing the collection to buyers.

Meanwhile, I had a 2,000 sq ft office for taking orders and shipping merchandise. There, I developed a creatively driven company, marking the beginning of a big step for Impression Bridal. Despite all the challenges and difficulties during the early days, with our ongoing efforts on improving our services and products, we keep expanding.

Step by step, we established a solid standing in the wholesale / manufacturing wedding dress industry. We went from being a local company to an international company with over a thousand retailers all over the U.S. and Canada along with many distributors in the U.K, Russia, Mexico, and Australia.

At the same time, we have expanded our facility from 2.000 sq. ft. to a 190,000 sq ft facility.

Our key to have achieved such an amazing success at Impression Bridal is the belief in our product.

Whether it’s a wedding gown or a bridesmaid dress, it must be desirable at every price point. Finding the right balance between creativity and commerciality is always the endeavor for us.

Impression Bridal is known for the highest quality and the details that each of our dresses possess. These are definitely the two values we recognize most.

It is by following these values that we have been able to translate ideas into reality, creating a concept that, more than anything else, is close to our thought of luxury and perfection.

Wedding Dresses – The Revolution:

Embracing the past is just as necessary to move forward as developing new ideas. Evolution and revolution need to be coexisting.

A well-crafted garment is the link between the past, the present and the future. A powerful silhouette, along with great quality, will always convey success and confidence.

Our collection is orchestrated around the following elements of style.

Fabric – One of the first steps in creating wedding gowns is thinking about the fabric. We have noticed important changes in this direction during the past decades, especially in terms of the lightness. Yarns that are increasingly thinner and materials that are lighter are now essential components we have to consider when we design and create a new piece.

A gown collection has to be modern to be appealing. This is why we invest resources and time every year into exploring new trends and fabrics from all over the world.

Silhouette – The secret to making a wedding dress a bespoke piece is in the skills of the needlework and technologies that must be able to highlight the shape of a women’s body and hide any imperfections.

Our “Magic fit” take extreme care of such details that give women the feeling that the dress she is wearing was made-to-measure for her.

Details – Our incredible attention to detail is evident in features like intricate embroidery, exquisite lace and delicate beading with Swarovski crystals for a luxurious appeal.

Our job is not to destroy the past but to understand the essence of it and rebuild the dream of today’s women. We understand that personal style is about the discovery process. And we know there’s world to discover with Impression Bridal.

Nick Yeh
President And CEO

source: http://www.impressionbridal.com/

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